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Challenges for Flash
The international shipping industry has grown dramatically in recent years. In the long run it is expected that this growth will continue throughout the industry. But whereas the integrators on the whole are still blessed with continuous market growth.
As performance levels for logistics services are converging more and more, the main challenge to Flash is to keep their own products differentiable from each other, as well as to be differentiable from competition. Service differentiation and brand value are the key success factors of the future, which prevent pure price-based competition.
Other elements necessary for success in this market include accurate pricing and a modern, effective sales program with a clever incentive plan.
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